Today’s beauty product pick is my new favorite toothpaste! It has been out for a little while, but I only discovered it a couple of months ago. I have always been a proponent of whitening strips, but hated the price tag and the sitting around with strips on my teeth. I was in Target with Boy Wonder before he left for his summer visit with my ex, and he is the one who pointed the Colgate Optic White out. On the shelf in all of it’s eye-catching, red-packaged glory, this toothpaste promised the same results as Whitestrips. To say I was skeptical is an understatement. I was almost out of toothpaste and this was worth a shot so I picked it up and put in my cart.
Fast forward to the following week, my old toothpaste was completely gone and it was officially time to try out the newbie… I can honestly tell you that I loved this stuff from the very first brush! It tastes really good, and my teeth FEEL just as good as they look after I use it. Call me crazy, but I already noticed a minute difference the first day, and after the first week it was obvious that they were much whiter. I have tried every tooth whitening product I can get my hands on, and toothpastes usually have a mild whitening effect at best (most have none and taste awful). The difference is that they have the exact same ingredient as Whitestrips, in that they contain 1% Hydrogen Peroxide (without tasting like they contain Hydrogen Peroxide).
For the money and time savings, I highly recommend this toothpaste for everyone. I haven’t noticed any sensitivity or irritation and this is my twice daily toothpaste! For under $5 Colgate Optic White has given me a straight from the dentist shade of white.













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